The rise of veganism • Seasoned Events

The rise of veganism

We have seen a 20% rise in the number of customers choosing menus specifically designed around dietary requirements, compared to last year. Clients have been tailoring menus to meet the increasing demand of special dietary requirements at events, creating a surge of bespoke menus that omit meat, animal products & gluten. A total of 15% of requests last year were from vegan diners, contributing towards a significant portion of the overall increase of 20%. The rise in tailored menus has been a growing trend & we have seen an increase of 75% in bespoke corporate menus last year, with dietary requirements being a catalyst for the niche menus. Vegan diets remain as one of the main reasons for changes in menus, after the number of people following veganism has increased by over 360% in the last century, prompting us to work closely with our audience to create new, cutting-edge creations. We feed thousands of guests a year & are proud to show our inclusiveness of all clients’ dietary requirements by crafting an allergen-free dish that caters for all known dietary requirements, to ensure consistency between all diners at events; our exclusive ‘Wonky Veg Terrine’, consists solely of vegetables, without any animal products which meets our environmental commitment of using produce that has been rejected by high street sellers due to aesthetic purposes. The dish has been hugely popular over the winter period & has been featured on 60% of all vegan menus since its inception.


Managing Partner, Colin Sayers, commented: “We’re extremely honoured that our clients have identified us as a caterer who can accommodate not only vegans but all dietary requirements. It is a testament to the ingenuity & creativity of our chefs, who are able to not only stay ahead of the curve, but craft exciting dishes that resonate with our clients. With veganism becoming such a norm within society, we must do everything we can to accommodate those not eating meat or animal products. We believe that incorporating vegan dishes shouldn’t be an after-thought, so we have pushed our very own creation, The Wonky Veg Terrine to the forefront of our offering, as it showcases our approach of accommodating all diners while exhibiting our ethos of sustainability.”