Negroni • Seasoned Events


This ruby red cocktail entered the British mainstream in 2015 and since then it has consistently been one of the most popular cocktails throughout the London catering scene.

The origin of this mix hails back to 1919 in Caffè Casoni, Florence, Italy, where it is said that Count Camillo Negroni requested his favourite drink, the Americano, be strengthened by replacing the soda water with gin. The bartender happily obliged and made one key change of his own. By replacing the lemon of the Americano with a slice of orange, the Negroni as we enjoy it today was born.

A Negroni is typified by its simplistic balance of creation and presentation which is one of the reasons it’s so popular domestically too. It may look sweet, but that punchy scarlet hue is deceptive. The strength of the drink and the bitterness of the palette are instantly recognisable.

Fancy making it yourself?

20ml dry gin

20ml sweet Vermouth

20ml Campari

fresh orange peel

Pour all into a glass, stir and strain over ice. Finish with the orange peel. It really is that simple.