Summer Hospitality • Seasoned Events

The brief

Partner with the British Racing Drivers’ Club over the British Grand Prix weekend at Silverstone.

Turn ourselves into dedicated petrol-heads & produce an outstanding hospitality experience that is befitting of the most exclusive club in motor racing.

Deliver iconic “Great British” food & drink for 400 members in their two-tiered marquee over the course of the weekend.

Ensure quintessential British style & design shines through every element & detail of our menu & event design.

Solution

Created a formal marquee experience with a Best of British event & menu design with interactive food stations.

Created a more club lounge environment called ’The Farm,’ which included casual street food dining & sophisticated & fun cocktails.

Pay homage to 1970’s fashion, design & motor racing, embracing the lavish party lifestyles of motor racing legend James Hunt.

Cocktails

The Silverstone ‘76
Martini Asti, gin, lemon juice & maraschino cherry

The Old Hunt
Whisky, gingerbread syrup, chocolate bitter & orange peel

The Farm G&T
Elderflower, gin, mint leaves, fresh lime & tonic

The F1 Mule
Vodka, ginger beer & summer berries

Praise

“Seasoned did a remarkable job in the very short time scale we gave them. Having worked with them over the weekend they pulled out all the stops to deliver.”

Mike McAuley
Head of Catering, Silverstone Circuits Limited